On July 17, 2025, Fangzhong Chemical, a leading company in the agrochemical adjuvant industry, officially signed a strategic cooperation agreement with Yingyang Legend, a top local growth strategy consulting firm in China. The two parties will break traditional industry boundaries, reshape the brand competitiveness of agrochemical adjuvants, and jointly create a new benchmark in the agrochemical adjuvant industry driven by both technology and brand!
Since its establishment in 2009, Fangzhong Chemical has always taken technological innovation as the core, and has gained the trust of agrochemical enterprises with professional surfactant solutions, especially synergist products.
Yingyang Legend is a benchmark institution for enterprise strategy consulting in China, deeply involved in the field of growth strategy consulting for 25 years, serving Chinese and the world's top 500 enterprises, and is known for its dual engines of "strategic precision and market explosiveness".
Mr. Wang Yougui, Chief Strategy Officer of Yingyang Legend, said that the success of B2B brand building will help enhance professional trust, unify internal and external perceptions around the value promises that enterprises can fulfill to customers, and ensure consistency in products, services and communication.
Mr. Zhou Guowei, general manager of Fangzhong Chemical, said that Fangzhong Chemical was founded in 2009 and constantly asks about its mission, vision and values, and in the future we will be committed to "becoming an international leading chemical additive technology service provider"!
Looking back, the growth path of Fangzhong products is to focus on every important stage, so that there is the rise of products such as fast T, dispersants, synergists, etc. Under the new competitive situation, Fangzhong Chemical needs to rethink the road of brand building, accurately grasp the pulse of the market, deeply explore user pain points, and enhance brand influence. The two sides work together to integrate advantageous resources and drive brand upgrading with innovation.
In order to achieve its mission, Fangzhong accelerates the change:
R&D investment continues to upgrade: it will take 3-5 years to become one of the enterprises with the highest R&D investment in the global agrochemical additives industry;
Product quality is in line with world-class enterprises: increase investment in smart factories and upgrade quality control systems;
Organizational and management ability upgrade: everything is fast, efficient and serving customers as the core purpose;
Employee happiness upgrade: working environment, welfare benefits, and constantly moving closer to world-class enterprises
The source of all changes must be continuous insight into the essence of user segmentation needs!
I believe that with the empowerment of Yingyang Legend's strong growth strategy consulting experience, Fangzhong Chemical will definitely become a leading brand of agrochemical additives in the hearts of users!